Sell on Cdiscount Marketplace

Cdiscount Marketplace

Cdiscount is a major player in French e-commerce, ranking as the second-largest marketplace in the country. The platform attracts nearly one in three French people who visit the site each month.

In 2024, Cnova’s Gross Merchandise Volume (GMV) reached €2.67 billion, with a significant portion generated by its marketplace, which now accounts for nearly two-thirds of the total GMV (65.4% in 2024). Cdiscount boasts 7 million active customers, offering a wide potential audience for sellers.

Available country: France 🇫🇷

Why Sell on Cdiscount

Tap into a massive audience:
Cdiscount receives several million visitors each month in France and ranks among the largest marketplaces.
Benefit from conversion-optimised tools:
The Cdiscount website is designed to maximise purchases, offering flexible and secure payment options such as Apple Pay, live chat with advisers, and advanced search filters.
Highlight responsible products:
Its offering now includes 25% of products that are made in France, refurbished, more energy-efficient or easier to repair, compared to just 10% three or four years ago.
Be part of a growth strategy:
The marketplace lies at the heart of Cdiscount’s strategy, with a strong focus on developing services and nurturing relationships with sellers.

2nd

French marketplace

3M+

references

16M+

average monthly unique visitors

Accelerate your sales on Cdiscount with Lengow

Centralised order management

The dashboard brings together all orders placed on Cdiscount, giving managers an easy overview and simplifying processing.

Automation of your e-commerce strategy

NetMarkets finds the best titles for your products on Cdiscount by using the most effective keywords.

Define the best pricing with NetRivals

NetRivals optimises your prices in real time based on market trends and competitors, helping you strengthen your competitive edge.

Effortless performance analysis

Track your performance at a glance with Lengow’s solutions. We offer support to help you with setup, customisation, and the platform.

Product Feed Synchronisation

The Lengow solution uses three data feeds to exchange information with Cdiscount via the API:

Product Feed, used to manage the integration and creation of new product listings. This is sent once a day.
Offer Feed, updated every eight hours to manage prices, stock levels, and delivery details (methods and associated fees).
Price and Stock Feed, updated every hour.

It is also possible to create segments to divide your product catalogue. This allows for more precise configuration management based on different product types. For example, parent products can be excluded from the feed.

Key Features of the Cdiscount Marketplace

Advantages and Benefits of Selling on Cdiscount

Much like Amazon, the Cdiscount marketplace is a platform with a massive audience. In France, it attracts several million visitors each month, ranking among the largest marketplaces. By optimising your presence on this highly popular marketplace, you gain increased visibility for your entire product range.

But high traffic isn’t the only advantage of this platform. The entire Cdiscount site is designed to enhance conversion and encourage users to complete purchases. With flexible, secure, and intuitive payment options, live chat with advisers, and powerful search filters, it’s a winning formula for driving more sales.

As a seller, you also benefit from streamlined management tools and a very intuitive interface, allowing you to manage orders, stock, and product information with just a few clicks.

Cdiscount Pro is a B2B platform that lets you expand your network and sales channels to reach new customers. Complementing this is the Cdiscount Advertising feature, which helps boost your online shop’s visibility through sponsored products. The Express Seller programme is another attractive option, enabling more precise targeting of customers via the “Cdiscount à volonté” client directory managed through a subscription.

The Cdiscount Fulfilment logistics service is another key strength. From warehousing to packing, shipping, and delivery, everything is handled for you—making your life significantly easier. Sales volumes can increase by up to 80%.

Additionally, you can set up connections with product feed integrators like Lengow, which makes managing your catalogue and associated actions much easier.

Requirements and Conditions for Selling on Cdiscount

Here are the prerequisites to sell on Cdiscount:

You must own a registered business, with a valid legal status (e.g. sole trader, SAS, SARL) and a SIRET number.
You need a valid business bank account to receive payments.

Register by completing the form and submitting the required supporting documents: KBIS extract, ID, bank details, etc.

Read our guide

Here are the steps to follow to start selling on the Cdiscount marketplace with Lengow:

Contact our sales team for a personalised quote

To list your products on the Cdiscount marketplace and gain greater visibility among qualified prospects, make full use of Lengow’s tools. We support you from start to finish and highlight the various advantages of our feed management solution for your online business.

Registration process on the Cdiscount marketplace

Registration takes place in three main steps:

1/ Create a seller account

Go to the Cdiscount website, on the professional sellers’ page. Fill in the form with the name, address, and identity of the business owner.

2/ Upload administrative documents

These documents serve to confirm the legitimacy of your company: registration in your country’s commercial register or declaration to the relevant authorities, a KBIS extract dated within the last 3 months, proof of identity, business bank account details, etc.

3/ Data verification before account approval

Now, a bit of patience! The information provided is verified by Cdiscount. This step is necessary to protect the platform from potential fraudsters or businesses that are not legally compliant. Once verification is complete, the profile is approved and the seller can begin using the account.

Get started on the Cdiscount marketplace with Lengow

Got a valid account? Great! Now it’s time to get started.

Step 1: Create your product catalogue

Once registered, you’ll need to add a product catalogue for the items you wish to sell. There are several options available depending on your preferences. You can import a catalogue using an Excel file, connect via the platform’s API to integrate your product database, or use Lengow’s integration tool.

Step 2: Optimise your product listings

As everyone knows, product listings are the shop window of any online store. It’s important to pay close attention to the details and provide as much useful information as possible for potential buyers. Make sure each listing includes high-quality images or videos, detailed descriptions, and whenever possible, showcase customer reviews to boost your reputation and drive engagement.

Step 3: Connect the channel in Lengow

Follow the setup steps to add the Cdiscount channel to your Lengow account while managing your product feeds through Cdiscount’s new environment: Octopia. The tool will then synchronise your catalogue, update product information, assist with order management, and suggest optimisations.