Google Tag Manager (GTM) & LENGOW integration

All you need to know about Google Tag Manager

Google Tag Manager gives you the ability to manage all of your tags from one interface: save time in setting up your tracking to focus on your campaigns and budgets.
You insert a single tag, generated by Google, into the code of your online shop and then implement your different tags directly from the GTM interface.
You can freely control your tags without having to modify the code present on your site and without help from your technical teams.
Different user access levels allow you to secure your account.

Lengow clicks and orders trackers below must be integrated in GTM through the setting up of triggers

To get your statistics and sales data from your non-marketplaces campaigns back to your Lengow account, 3 trackers must be activated:
- Click Tracker: This tag must be triggered on all pages of your site.
- Checkout Tracker: This tag must be triggered on your payment choice page.
- Conversion Tracker: This tag must be triggered on your payment confirmation page