Lengow integrates with TikTok

Paris, February 2, 2022 – E-commerce automation SaaS platform Lengow responds to market trends and the increasing demands of brands and retailers for the integration of the entertainment platform TikTok. Lengow is the European market leader with offices in France (Paris and Nantes), Germany (Munich) and the UK (London) offering multichannel e-commerce strategy management to over 4,600 brands and retailers, including Nespresso and L’Oréal Paris.

Lengow now gives numerous brands and retailers quick access to the short-form video app TikTok—creation and import of product catalogs are significantly simplified, and multiple countries can be covered efficiently and separately.

TikTok is available in over 150 countries and has more than 1 billion monthly active users. At the end of September 2021, TikTok introduced TikTok Shopping, a suite of solutions, features, and advertising tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchase decisions. It is clear that TikTok’s take on digital word-of-mouth marketing is here to stay. In fact, compared to competing platforms, TikTok users are 1.7x more likely to have purchased the products they discover through the app (TikTok Marketing Science Global Retail Path To Purchase conducted by Material August 2021).

Through TikTok Shopping and the connection with Lengow, Lengow clients can now fully benefit from the power of the video app’s community and transform users into brand ambassadors. Dynamic Showcase Ads (DSAs), for example, can automatically promote thousands of product SKUs in attention-grabbing personalized video formats. DSA will generate video ads that target specific audiences based on product inventory and customer activity, such as viewing a product or adding to cart.

Lengow is the e-commerce automation platform helping brands and distributors improve their performance, automate their business processes, and grow internationally. The platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms and social media. Since 2009, Lengow has integrated more than 1,600 partners into its solution to provide a powerful platform to its 4,600 retailers in 42 countries around the world.

TikTok is the leading destination for short-form mobile video. The mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.