Your partner in e-commerce success
Unleash your potential with Lengow. Our platform adapts to your business, whatever your sector
Companies
Retailers
Brands
Enterprise companies
Agencies
Industries
Fashion
Beauty
High tech
Home and garden
Luxury
B2B
Departments
Marketing
Marketplace
Tech
Your challenges
One platform. Endless possibilities.
Innovative features and integrations to unleash your business potential
Capabilities
Overview
Product data Management
Order Management
Syndication & Feed Management
Use cases
Sell on marketplaces
Product Ads
Product content syndication
Web-to-store
Dynamic Search Ads
Live commerce
Repricing
Integrations
Sources
Destinations
Find your next marketplace
API
Your e-commerce resources
Dedicated tools to follow the latest industry news and trends
Expert knowledge
Guides, white papers and webinars
Case Studies
Blog
Webinars
Case studies
Pimkie Success Story
Nespresso Success Story
Miliboo Success Story
All case studies
Our range of offers
Scalable options to adapt to your needs
Offers
Marketplace Offer
Product Ads Offer
Netrivals - Price Intelligence Offer
Professional Services
L'Oréal Luxe Success Story
Productpine Success Story
Design Bestseller Success Story
Who are we?
Find out everything about our company and team of experts
Company
Ecosystem
Newsroom
Career
Lengow life
Join us
Events
E-commerce platform Lengow integrates leading short-form video app TikTok, giving brands and retailers access to the diverse and engaged community.
Paris, February 2, 2022 – E-commerce automation SaaS platform Lengow responds to market trends and the increasing demands of brands and retailers for the integration of the entertainment platform TikTok. Lengow is the European market leader with offices in France (Paris and Nantes), Germany (Munich) and the UK (London) offering multichannel e-commerce strategy management to over 4,600 brands and retailers, including Nespresso and L’Oréal Paris.
Lengow now gives numerous brands and retailers quick access to the short-form video app TikTok—creation and import of product catalogs are significantly simplified, and multiple countries can be covered efficiently and separately.
TikTok is available in over 150 countries and has more than 1 billion monthly active users. At the end of September 2021, TikTok introduced TikTok Shopping, a suite of solutions, features, and advertising tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchase decisions. It is clear that TikTok’s take on digital word-of-mouth marketing is here to stay. In fact, compared to competing platforms, TikTok users are 1.7x more likely to have purchased the products they discover through the app (TikTok Marketing Science Global Retail Path To Purchase conducted by Material August 2021).
Through TikTok Shopping and the connection with Lengow, Lengow clients can now fully benefit from the power of the video app’s community and transform users into brand ambassadors. Dynamic Showcase Ads (DSAs), for example, can automatically promote thousands of product SKUs in attention-grabbing personalized video formats. DSA will generate video ads that target specific audiences based on product inventory and customer activity, such as viewing a product or adding to cart.
With Lengow, you can spread your products on TikTok with exceptional growth.
Expand your audience with TikTok
Growth of online sales
Saving time and simplifying the process
Internationalisation with a simplified strategy