Requirements:

  • Active ads on Google Shopping
  • Track your campaigns on Google Ads

To begin...

Lengow_Bleu_Picto_RVB_128x128

In your catalogue, assign a common Custom Label to the products you want to test e.g. ‘Test A’

Then...

Lengow_Bleu_Picto_RVB_128x128

Apply an automatic rule to your product group ‘Test A’ to modify an attribute (word order, title, picture,…)

Finally...

dashboard

Monitor the performance of your 2 ads in Google Ads to determine which one converts best

How it works?

  • Conduct A / B tests on Google Shopping ads to compare different titles, visuals, descriptions, etc.
  • The ‘test’ groups can be composed of specific products or categories, groups of personalised products (e.g. all products < 100€, all products from a specific brand, etc.)
Get a demo now

It works with…


4 600 brands and retailers worldwide are
already using Lengow