Customize your website content with Google Optimize

Requirements:

• A product catalogue on Lengow
• A Google Optimize account

How does it work?

• You want to introduce an A / B test or specific customisation on your site for certain visitors according to the product pages they visit.
• On the Google Optimize platform, target your “Optimize experience” according to the utm_campaign defined on the Lengow platform from a rule. This UTM is maintained when a visitor browses your website. Example: set the UTM “utm_campaign=promo” for all products that have a promotional price and display content specific to that promotion.
• Google Optimize maintains the same UTM campaign value that the visitor used to visit for 24 hours.

To learn more about Google Optimize, click here

It works with…

Read more