The power of Google Analytics tracking at the service of your product data

Precise campaign management thanks to UTM parameters

• In the ‘URL’ attributes of the marketing channels, you can add additional tracking parameters yourself: choose the components of your UTMs and complete them with data from the fields in your product catalogue.

• For example, specify that it is a seasonal campaign with the Custom Label ‘Autumn/Winter’ or a campaign specifically targeting ‘hats’ with your ‘category’ field.

Import your product data into Google Analytics

• Analytics allows you to import your data from external sources (CRM, stock management tools, etc.) and then associate it with your statistics.

• Thanks to a common identifier (SKU, product page URL, etc.), you can then manually transfer additional information about your products from Lengow-optimised catalogues. This will enable you to find out the most popular colours and sizes among your buyers, for example.

• Brand, category, size, colour, price… use this data to optimise your reports, segments or remarketing audiences.