As a brand, optimising your product content will grant you a technical and strategic advantage compared to your competitors when it comes to omni-channel sales. To reach this goal, a product content syndication solution will be of great help.


The essential role of content, pages and product sheets

E-commerce websites all resort to product sheets or pages, encompassing all useful information concerning a product, or an associated model. These product sheets or pages also generally include more or less detailed descriptions, technical specifications (size, weight, capacity), as well as visuals (photos, videos) to illustrate or explain the product properly. They also specify any available options, appended equipment, etc.


This content, centralised within your databases, can be used by other partner distribution channels, and can be viewed by their customers thanks to an automated technical solution known as product content syndication.


What does product content syndication involve?

Product syndication is a software solution such as a PIM platform (Product Information Management), enabling you to quickly and easily circulate all your product sheets to all associated services (websites, mobile apps), as well as to your partners’ third-party points of sale: marketplaces, physical stores, etc.


As part of an omni-channel approach, this PIM tool will serve as a cornerstone for providing and distributing your databases, and better controlling all the data pertaining to your products. You can circulate just one version of the information to all distribution channels, thus improving quality and consistency.


In other words, product content syndication automates any repetitive and tedious tasks pertaining to the collection, standardisation and enrichment of product sheets or pages. In doing so, it means your marketing and e-commerce teams can focus on higher added-value tasks.

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