Solutions provided by Lengow

Clarins has been using the Lengow platform since 2012 to distribute the products of 18 of its e-commerce sites (U.S., Europe, Asia) on channels: affiliation, retargeting, product ads or price comparison sites (Google, Facebook, Criteo, etc.). Each market is now able to distribute catalogues of 500-600 up-to-date and optimised products in many countries and on all kinds of channels.

Lengow allows Clarins to personalise its catalogues for each distribution channel: highlighted products, brand visibility, etc. The solution is now well set-up, allowing Clarins to easily manage the offers it wants to promote online. Clarins uses several tools available in the platform such as additional sources to highlight personalised images, more “lifestyle” on certain channels such as Google and social platforms. The client also uses automatic rules to flag “best sellers” or new products, allowing them to place higher bids on these products.

Clarins recently switched to the new version of our platform and particularly appreciated the support received (calls in French and English with the different teams, demos, reactive technical support, etc.). The transition went smoothly and was quick. This latest version is much easier to use for the client and it is also faster in the execution of the various tasks.