Prerequirements:

  • This process works as soon as Lengow retrieves your product catalogue.
  • Segments are created before setting up a new channel.
  • To use the performance criteria, Lengow tracking must be installed on your site and statistics (clicks and sales) must have been compiled.

First...

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TOP 100 Revenues, TOP 100 best category, FLOP 100 clicks, NEW Products…  make your choice from Segments already set up.

Next...

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Adapt them to your catalogue using the most relevant profitability and performance criteria for your business.

Finally...

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Use this product segment to analyse your catalogue and refine your distribution on marketing channels.

How does it work?

  • In your catalogue, easily group your products into Segments (or sub-catalogues) according to automatically proposed criteria by Lengow.

  • Then use these segments to set up your feeds for each marketing channel.
  • These pre-defined Segments are suggested according to customised criteria resulting from the analysis of your catalogue and its performance.
  • You can also create your own segments according to the criteria of your choice specific to your catalogue.

Please note: Click here to find out more.

4 600 brands and retailers worldwide are
already using Lengow