E-vendors have a strong interest in integrating marketplaces to boost their sales – given the many advantages granted by these increasingly acclaimed platforms. Be careful however, because ensuring good sales on these marketplaces with Magento 2 implies following several essential stages.

These stages are as follows:

  1. Choose your marketplace in full consideration of your needs (general or specialised, with international presence or not, etc.).
  2. Create a vendor account on the desired marketplace.
  3. Install the Lengow plug-in into your Magento 2 interface to link the marketplace and your e-commerce website.
  4. Optimise your product sheets so they offer as much information as possible to buyers (product title, description, picture, delivery deadline, P&P, payment terms, warranty in the case of a problem, etc.).
  5. Prepare your product catalogues whilst complying with the specifications stipulated by the marketplace. Meet the mandatory attributes and any optional attributes, to give your products more visibility.
  6. Import your product flows into the marketplace using Lengow .
  7. Divide your product pages to fit in with the categories and groups suggested by the marketplace.
  8. Use the Lengow product flow management tool to update your catalogues in real time on the marketplace. You must specially make sure you do not display products you no longer have as being in stock.
  9. Run regular analyses of your presence on the marketplace, to assess performance and correct any potential errors.
  10. Make sure you comply with the rules stipulated by the marketplace. Marketplaces are becoming increasingly demanding and selective, as they function mostly thanks to their good reputation with consumers. Ensuring good sales means ensuring a high level of customer satisfaction and boasting irreproachable behaviour.

By following these 10 steps, you can sell efficiently on the marketplaces of your choice using Magento 2…With help from Lengow !

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