About Rakuten

  • Sell your products on France’s leading omnichannel marketplace with 17 million unique visitors each month
  • Join a 100% marketplace platform that supports the digitalization of retailers without competing with them. Rakuten does not sell products: the platform is open to all professional sellers, whatever their size.
  • Take control of your brand image with the Rakuten E-shop. Personalise the customer journey to your image on our platform and invite consumers to discover your brand.
  • Take advantage of Club R, the most generous loyalty programme in French e-commerce, along with its loyal members!
  • Register on Rakuten with Lengow and get the first three months free on the platform!

Optimise your product pages

Work on your titles, descriptions, images, prices, reviews and create detailed product pages that perform.

Use qualitative product data

Optimise your product catalogue on the Lengow platform by matching fields and categories directly with the different attributes requested by Rakuten. Ensure to make the right choice of category to stand out in search results.

Track your orders and stocks

Process your Rakuten orders and update your inventory directly from the Lengow platform.


Stay competitive

Manage your publications by creating rules and filters based on the performance of each product.

Sell on Rakuten with Lengow


Get your free Rakuten audit

Optimise your sales on Rakuten France with Lengow

Discover Rakuten, a generalist marketplace to sell your products online! In this guide you will find information about the traffic on the platform, product categories, the client profile and the business model. Lengow also gives you advice to integrate onto Rakuten successfully.

Download guide
Sell on Rakuten

Discover more integrations

4600 brands and retailers worldwide are already using Lengow