Specific features of the Google Marketing Platform suite

Google Marketing Platform is a unified platform for analysis and campaign management. A key player bringing together all the Google services to optimise the conversion of your products.

From the optimisation of your site thanks to the implementation of A/B tests, to the tracking and feedback of your data in personalised dashboards, Google Marketing Platform also allows you to launch programmatic and search campaigns to promote your offers.

Focus sur… Google Search Ads 360

google search ads
Google Search Ads 360 (SA 360) allows advertisers to manage their SEA advertising campaigns on several search engines at the same time (Google, Bing, Yahoo, Baidu…) from a single interface.
There are several types of campaigns available, including manual, inventory and shopping campaigns. The latter two are based on data from a product feed: The modification of stock data enables the automatic updating of generated advertisements.

Focus on… Google Display & Video 360

google display et video
Display & Video 360 (GDV 360 – formerly DoubleClick Bid Manager) is a tool designed to plan and manage the delivery of programmatic and dynamic e-merchant campaigns that will be displayed across the entire Google Ad Manager network (display, video, TV, audio etc.).

Transmit feeds adapted to the criteria of the Google network

Lengow helps you to respect the specific requirements of the different media on which your ads are displayed. The consistency between your catalogue and the requirements of the Google Marketing Platform is ensured thanks to our field and category matching features.

Broadcast up-to-date and quality ads

Product data (prices, descriptions and availability) displayed in your campaigns is updated regularly and automatically.

Set up your feed on the Google Merchant Center

Lengow allows you to send your product feeds to the Google Marketing Platform, via the Google Merchant center or directly to Search Ads.

Optimise the performance of your campaigns

Select the products you wish to highlight with the custom label attributes. Create rules to optimise your distribution, for example, choose to send only one type of product for these dynamic ads.

Distribute your products on Google Marketing Platform with Lengow

 

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